HOW TO DRIVE TRAFFIC FROM GOOGLE NEWS
Driving more search traffic to your website is crucial for growth. And getting your content featured on Google News can send highly targeted visitors your way.
The truth is – you don’t need to be a big media site to get on Google News. With the right strategy, any website can leverage this traffic source.
In this comprehensive guide, you’ll learn:
- What Google News is and why you want traffic from it
- If you need to submit your site to be included
- 7 proven tips to consistently get your content on Google News
- How to create newsworthy, high-quality content
- Formatting best practices for news articles
- How to optimize your on-page SEO
Let’s jump right in and discover How to drive traffic from Google News using Rank Math!
WHAT IS GOOGLE NEWS & WHY GET ON IT?
Google News is a news aggregator that organizes content from thousands of global publications into a single place.
- It uses Google’s algorithm to automatically surface the latest, most relevant articles on any topic.
- Over 280 million people use Google News every month – that’s a massive potential audience!
Here’s why you want your content featured:
- Highly targeted traffic – Since Google News categorizes content by topic, the visitors you attract will match your niche.
- Builds trust & authority – 60%+ of people trust Google News over other outlets. Appearing here lends credibility.
- Complements organic search – You can leverage Google News to bring in visitors while still ranking content in regular Google searches.
- It’s 100% free organic traffic – You don’t pay a dime for this exposure opportunity.
Driving traffic from Google News alongside your broader SEO strategy is hugely powerful for growth.
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